B2B e-commerce: Top 3 areas of concern—and investment—in 2017
What are B2B e-commerce executives most concerned about these days? Flexible payment options, personalized web content, and after-sales customer service. That’s according to a recent survey of 400...
View ArticlePersonalized marketing: 3 tips for getting it right
Did you know that some of today’s most famous digital innovators share a very specific, and unexpected, aspect of their life stories? This was a bit of a revelation to me, and I feel it sheds some...
View ArticleAchieving The “Holy Grail” Of Customer Loyalty Through Community-Powered...
In the customer-centric world of commerce, it’s more important than ever to harness the power of online customer communities to drive business results. Too often, brands miss opportunities to align...
View ArticleWhy every company needs a Chief Revenue Officer
The Chief Revenue Officer, a role first popularized by high-growth Silicon Valley startups amidst a whirlwind of innovative new business models, products, services, is quickly crossing the chasm into...
View ArticleHow health care providers are winning at customer service
Technology has taken over the world, that’s no secret. From grocery and retail stores focusing on omnichannel, to having the ability to take online classes for just about everything, technology has...
View ArticleAre you ready to monetize the ‘disruption economy?’
What better way to illustrate the realities of the disrupted economy we currenty live in, than with the lyrics of the popularized Daft Punk song “Harder, Better, Faster Stronger.” With their...
View ArticleHealthcare patient engagement: Imagining a better, bolder future
In the United States, both payor and provider healthcare companies are facing a myriad of critical, urgent challenges as the managed care industry transforms from volume-based to value-based systems. A...
View ArticlePeople-based marketing: Strengthening the CIO-CMO relationship
By Martin Gilliard Head of MarTech and Data Partnerships for Global Marketing Services at Facebook Social media. Cloud computing. Mobile and Big Data. All of these technologies are permeating every...
View ArticleKeeping customers: How convenient brands win
By Martin Stocker Senior Marketing Specialist, SAP Hybris Recently I traveled by train to a business conference, entering the customer journey with Deutsche Bahn in Germany wearing both my professional...
View ArticleThe untapped potential of old-fashioned, fresh-food retailing
“Once upon a time, from the top of a hill, farmer Mario embraced the landscape with a content look. At his feet, plantations, orchards and cattle reminded him of his flourishing farming business.” This...
View ArticleHow “Me” Share Personalization is Changing Engagement in Retail Banking
How often do you go to the bank? By that I mean go into a branch and speak with a banker. I’m guessing not too often. Herein lies the problem for banks. How can they engage with their customers if they...
View ArticleEditor’s letter: Retail, the canary in the coal mine and why you need to...
I was in the car on my way to work this week when I heard the news that Warren Buffet has now jettisoned 90 percent of his Wal-Mart shares. In the past, Buffet has made noise about his concern over the...
View ArticleThe CIO-CMO relationship: 4 steps for effective collaboration
Make no mistake about it…if you are a C-level executive, you are in your position because you are smart, business savvy, and excel at what you do. You may not, however, be great at communicating with...
View ArticleIntegrating top point solutions doesn’t guarantee digital commerce success
Cold and snowy Michigan winters always bring a great opportunity to spend a Saturday afternoon playing video games with my son. On one such occasion, he decided to convince me that we should invest in...
View ArticleCompete with giants: How small and midsize businesses can level the field
Small and midsize companies in the consumer products space sometimes emerge in the most unexpected ways. Some get their start as a personalized service that delivers curated boxes to their subscribers’...
View ArticleUnbuilt magazine wants to shred heavy metal stereotypes
While the oft-marginalized genre continues to head-bang its way through temporary fads and a mosh pit of other industry challenges, its “struggle” to remain relevant is a fallacy and serves as a stark...
View ArticleBringing ideas, technology together creates new tools for retailers
If there is one constant theme in retail innovation, it’s how ideas and advances can Make Things Easy. And this is as much true for businesses as it is consumers. Clever technology means that robots –...
View ArticleNavigating the digital transformation: Why you need to be the change
It seems like every day we take a step away from analog and toward digital. In New York City, for instance, the restaurant Sweetgreen recently stopped accepting cash and the city is phasing out parking...
View ArticleYesterday’s science fiction is today’s customer engagement tool
Technology is moving so fast it can be hard to keep up. Just look at science fiction from the last millennium. Things we only imagined then are now a reality. Star Trek featured tablets almost 30 years...
View ArticleBig data doesn’t have to be creepy: Win your customers’ trust by giving them...
If knowledge and data is power, then big data is big power. And by extension, with big power comes big responsibility. In one of the more thought-provoking presentations at the SAP Hybris LIVE: Digital...
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