By Martin Gilliard Head of MarTech and Data Partnerships for Global Marketing Services at Facebook Social media. Cloud computing. Mobile and Big Data. All of these technologies are permeating every aspect of the marketing function. CMOs and marketers are becoming more comfortable and knowledgeable with digital technology as they experiment with the latest innovations to […]
The post People-based marketing: Strengthening the CIO-CMO relationship appeared first on The Future of Customer Engagement and Commerce.