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Channel: The Future of Customer Engagement and Experience
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Keeping customers: How convenient brands win

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By Martin Stocker Senior Marketing Specialist, SAP Hybris Recently I traveled by train to a business conference, entering the customer journey with Deutsche Bahn in Germany wearing both my professional and personal hats. The professional me recognizes the importance of end-to-end customer journey, and I was thinking of that almost immediately when I recognized that […]

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