Put your customers at the heart of your innovation to drive brand loyalty
When you think of ASICS, most likely the first thing that comes to mind are running shoes. The company, however, recognizes that customers are after much more – and arguably has done so since it first...
View ArticleRedesigning a plane while flying it: How to innovate while running a business
More than once at SAP Hybris LIVE: Dgital Summit 2017, we’ve heard variations on the phrase “Business innovation is like redesigning a plane while you’re flying it”. How do you run your traditional...
View ArticleKeep it simple and innovate: Digital transformation challenges discussed
At SAP Hybris LIVE: Digital Summit, a panel of digital transformation veterans shared their experiences of implementing SAP Hybris solutions. Coming from industries as diverse as diesel engines, online...
View ArticleHow the consumption economy is disrupting your business—and how to get ahead...
That tremor that you felt isn’t going away. Disruption is happening, and if you aren’t feeling it, you’re already behind the trend. The next generations of consumers are taking control of the economy...
View ArticleIt’s time to embrace change, or risk being disrupted
The concept of “digital” is no longer just a set of sales and marketing channels, or a way of recording interactions with customers. It’s fundamental to your value proposition. It’s how you engage with...
View Article4 ways to disrupt your own business (and how to spot the opportunities it...
The opportunities afforded by disrupting business as usual can be immense. But it’s not always easy to spot them. At SAP Hybris Live, we found out how businesses with an eye on the future are looking...
View ArticleWhy you should start acting like a start-up
Everyone’s talking about start-up culture. Lots of businesses would, undoubtedly, like to be seen as acting like a start-up – lean, nimble and quick-witted sound much better than bloated, ungainly and...
View ArticleThe subscription economy has come of age, are you changing with it?
We’re at one of those point where the economy is changing, and fundamentally. The cycles that determine how our economy functions are driven by so many different factors. We’ve been through faster,...
View ArticleInnovation: Watch the future unfold at SAP Hybris Labs
Like so many other tech buzzwords, “innovation” is ripe for ridicule. Overused and abused, it pretty much describes what every Silicon Valley start-up and stalwart is pushing. So what happens when you...
View Article5 ways to make the most of B2B user data
Insight into your customers equals sales. It is a simple formula, but many B2Bs struggle to understand their clients. In the past, only large companies could afford the market research and analytics...
View ArticleIn an agile environment, revenue models are flexible too
In 2012, Dollar Shave Club burst on the scene with a cheeky viral video that won praise for its creativity and marketing acumen. Less heralded at the time was the startup’s pricing model, which swapped...
View ArticleDisruption isn’t a buzzword, it’s a way to beat your competition
“Disruption” is the mantra of our times. With new technology arriving at an incredible pace and consumers setting the rate at which trends develop, it can be tough to get a moment to look around at the...
View ArticleRethinking the value of customer service from post- to pre-purchase
There’s a strong misconception about customer service. Nearly 50 percent of buyers consider it a post-purchase troubleshooting tool, according to recent Forrester Consulting research. So for years,...
View ArticleHow the cloud can improve your customer engagement
Many discussions about the cloud center around the direct benefits businesses gain by using it, elements that are mostly hidden from consumers. There’s a good reason for that – the cloud offers a...
View ArticleMicroservices will help your business survive the digital transformation
Disruption” is a word you hear thrown around a lot in the tech world. Everyone wants to disrupt, while at the same time they fear being on the receiving end of it. At the recent SAP Hybris LIVE:...
View ArticleHow to acquire (and keep) customers with end-to-end field service
Most companies grapple with delivering customer service that increases loyalty and decreases churn. Keeping customers and getting new ones strengthens revenue as well as reputations. After all, a...
View ArticleData is the fuel of customer engagement
By Angela SchullerCommunications Specialist, SAP Two out of three executive leaders believe their current CRM system is not enough for their future customer engagement needs, according to a survey...
View ArticleWhat retailers can learn from Amazon’s new reactionary attitude
Amazon’s cash blowing ways force competitors to lower prices, speed up delivery, and add programs with bells and whistles. But their latest move is raising eyebrows. For once, Amazon has moved from...
View ArticleOne thing we can all learn from Pepsi and United Airlines: The customer is...
It feels like a while since I’ve seen something really go viral. The noise surrounding the new presidency in the States has given satirists and meme-makers plenty of material to work with, but just...
View Article5 ways field service supports top-notch customer service
Sales organizations are often well-oiled machines, delivering the right product at the right time to customers. To keep customers happy after the sale can be more challenging, providing customer care...
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