Growth marketing: Definition, benefits, examples, tips
Growth marketing is a full-funnel approach based on constant experimentation and testing. Is your org up to par to reach buyers in the digital age?
View ArticleNicht mehr beste FReinde: Vertrieb und Marketing gemeinsam für den B2B-Erfolg
In der heutigen B2B-Welt stehen Vertriebs- und Marketing-Teams vor gemeinsamen Herausforderungen und sollten darum auch dieselben Ziele verfolgen. Kollaboratives Account Engagement hilft bei der...
View ArticleSkimpflation toll: Consumers cutting ties due to poor customer service
Fed up with brands reducing customer service to cut costs, consumers are revolting – see the infographic.
View ArticleCompute this: For tech industry, the future is customer service
Discover how the tech industry can use customer service to help mitigate problems within the sector and make customers happy for long-term success.
View ArticleDMEXCO 2022: Erfolgreiches Comeback in hoher Qualität
Nach fast drei Jahren coronabedingter Abstinenz ist die DMEXCO am 21./22. September 2022 mit einem Paukenschlag wieder live nach Köln zurückgekehrt. Rund 40.000 Besucherinnen und Besucher aus 91...
View ArticleAhead of the pack: Digital commerce leaders stats and trends
500 digital commerce leaders dished on all things e-commerce, and the results are fascinating. Are you ready for what's next in e-commerce?
View ArticleHotel customer experience: Service cuts make for VERY unhappy customers
Travel has returned, but hotel customer experience hasn't gotten the memo. From the lack of daily housekeeping to cold showers, service cuts will have a big impact on bottom lines.
View ArticleThe toggle tax: Alt-tabbing ourselves to distraction
The average Fortune 500 employee toggles between apps approximately 1,200 times per day. Learn how to reduce the ping-ponging and focus.
View ArticleGen X, millennials, Gen Z, and boomers in the workplace
Showing your age at work? See some of the best takes on the generational divide when it comes to corporate life.
View ArticleE-commerce trends 2023: Top 15 stats + aspects shaping online shopping
E-commerce trends in 2023 reflect an always-connected society. See the top 15 trends and stats driving the future of commerce.
View ArticleWhat buyers and sellers want: Gen Z and millennial expectations
Buyers and sellers today are much different than generations past. Find out what it takes to meet the needs of these digital natives.
View ArticleHoliday spending: 55% of consumers cutting back as inflation roars
55% of consumers plan to change their holiday shopping plans due to inflation. See what consumers plan to cut back on as holiday spending trends for 2022 take shape amid soaring prices and a looming...
View ArticleOmnichannel pricing: B2B e-commerce requires price consistency
Inconsistent pricing across channels is hurting B2B sales and damaging revenue. Learn the benefits of omnichannel pricing.
View ArticleWie NETCONOMY das Lieferanten-Onboarding bei Douglas optimiert
Douglas baut derzeit die größte Beauty-&-Health-Plattform in Europa auf. Der SAP-Partner NETCONOMY stellt dafür wichtige Weichen: Beispielsweise mit einer auf Machine Learning basierenden Lösung...
View ArticleHalloween vibes: Corporate nightmare version
The call is coming from inside the house... on Teams. Forget horror movies, sometimes corporate life is the most terrifying thing of all.
View ArticleSustainable marketing: Definition, examples, stats
More and more brands are prioritizing sustainability, which is reflected in their marketing. See examples and learn why the time for action is now.
View ArticleInclusion and other fairytales: Racial inequity in media and content
Inclusive content is simply good business – so why doesn't more of it exist?
View ArticleWie Zoovu mit einer intelligenten Online-Beratung das Kundenerlebnis auf eine...
Der globale SAP-Partner Zoovu ergänzt die SAP Commerce Cloud mit einer Product Discovery Plattform. Dadurch werden überzeugende, menschenbezogene Digital Commerce-Erlebnisse möglich. Im FCEE-Blog gibt...
View ArticleService for digital natives: Make it fast, easy, connected – or lose customers
As millennials and Gen Z become workers and customers, brands must consider their customer service expectations.
View ArticleSustainability trends 2023: 7 ways retailers will make a difference
Top sustainability trends 2023 include greater transparency, the circular economy, and ethical supply chains.
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