Proactive customer experience: How a CDP can help end bad CX
Creating better, proactive customer experience is the next phase of customer data management as brands connect CDPs to back-office ERP systems.
View ArticleIt’s not enough to check the box and say, “I’ve hired Black people, now I...
Dismantling systemic racism: The cure for what ails any industry isn't more industry. It's better people.
View ArticleCustomer service magic: How to make every encounter an opportunity
Retailers can perform service magic by turning every customer interaction – good or bad – into great experiences that fuel business growth.
View ArticleFriday roundup: Relatable takes on corporate life
Working in the corporate world has its ups and downs. Activate almost-weekend mode with these humorous and revealing takes on corporate life.
View ArticleChatbot technology: The future is getting (maybe a little too) real
For better or worse, chatbot technology is one of the most important tools in the belts of modern marketers. And while it's advanced quite a bit lately, it’s likely to undergo even more dramatic...
View ArticleWelcome to Generation Alpha: Definition, stats, predictions
Dubbed “mini-millennials, Generation Alpha is already turning heads. Here's what brands need to know about this up-and-coming generation.
View ArticleDecipher intentions, predict results: A data-optimized sales strategy
Ten years ago, unlocking insights with data was a competitive advantage. Today it’s a competitive necessity for a successful sales strategy.
View ArticleExperiential marketing: Resurrected and revamped for digital times
With masks coming off and live events returning, brands are returning to experiential marketing, but changing it up to suit a different world.
View ArticleFriday fun roundup: WFH pets edition
Pets have become our best office buddies as we work from home. We've put together some of the best WFH furry and feathered friends from Instagram, Twitter, and TikTok.
View ArticleSubscription loyalty: 5 ways to keep customers happy
Brands love subscription commerce for the recurring revenue, but how can they keep customers for the long term? Find out how to keep subscribers satisfied.
View ArticleHow top brands deliver personalized retail experiences
Personalized retail experiences drive customer loyalty, brand engagement, and the bottom line. See what brands are getting it right.
View ArticleThe power of a positive mindset for DTC growth
Get tips for developing a positive mindset to help reach your DTC goals. By believing in your vision and staying optimistic, you can succeed.
View ArticleIntegrated experience: When marketing silos fall, business soars
In order to thrive, a brand must deliver an integrated experience that breaks down marketing barriers between customer, brand, and employee experience.
View ArticleReport debunks ROAS obsession in e-commerce
If you're obsessing about return on ad spend in your e-commerce business, you're doing it wrong, according to a new report.
View ArticlePersonalization strategy: 6 must-haves for revenue-driving engagement
Discover how today’s most successful brands build an omnichannel personalization strategy that drives growth and revenue.
View ArticleSaaS sales: Train like an Olympian, sell like a pro
SaaS sales are a grind. Taking some cues from the world’s best athletes can help increase your win rate.
View ArticleOmnichannel-Beispiele: So sorgen Marken kanalübergreifend für loyale Kunden
Die Einzelhandels- und E-Commerce-Branche ist voll von Wortschöpfungen und Abkürzungen, die Außenstehenden oft wie eine seltsame Fremdsprache erscheinen. Begriffe wie BOPIS, Click & Collect, OMS...
View ArticleBring on the fandom: How brands can boost their online reputation
A brand's online reputation has a direct impact on sales. Learn how to boost your online cred to win loyal customers that flock to your brand.
View ArticleWe don’t need no education: Friday roundup, back to school edition
Parents, students, and teachers all have different takes on the beginning of a new school year – Twitter and TikTok sum them up.
View ArticleTikTok search tops Google for Generation Z
TikTok is replacing Google as the preferred search engine for Generation Z. How can brands get in on this hot organic search trend?
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