Show me the way: How guided selling helps seal more deals
The modern B2B sales process is dynamic and fast-paced. Through guided selling, businesses can empower their sellers to engage more effectively with customers and win more deals. The post Show me the...
View ArticleHypergrowth companies: Customer data is key to success
Hypergrowth companies aren’t founded to grow into small or midsize companies – they’re here to disrupt and become the next big thing. And the next big thing doesn’t frustrate customers with costly...
View ArticleHow to spot a natural leader: 3 stand-out leadership qualities
Three leadership qualities are the traits of an employee who's a natural born leader. Know how to identify future leaders on your team. The post How to spot a natural leader: 3 stand-out leadership...
View ArticleOnline product reviews: Is trust eroded by sellers gaming the system?
We know online product reviews are crucial to sales, but is trust in reviews being eroded by nefarious sellers gaming review systems? The author digs into the dark world of paid online reviews - and...
View ArticleCustomer profile management: The secret to great customer service
If you're looking to deliver a great customer service experience that boosts revenue, loyalty, and your brand’s reputation, customer profile management (CPM) is the key. The post Customer profile...
View ArticleCustomer loyalty programs: How brands can create a virtuous circle
What makes customer loyalty programs succeed? Create experiences that delight customers by speaking to their heart, soul, and head. The post Customer loyalty programs: How brands can create a virtuous...
View ArticleSales commissions: Should you build or buy a solution?
Whether to build or buy a sales commissions solution is a question businesses eventually face as they grow. Here are some key considerations. The post Sales commissions: Should you build or buy a...
View ArticleEthical data marketing is what big data demands: CDP for better data
Indeed, the era of the privacy-first web is coming, but that doesn’t mean data disappears. Instead, retailers need to rely more heavily on aggregated and first-party data –– ideally using a CDP, or a...
View ArticleDigital transformation in distribution: An awakening
Digital transformation in distribution is growing as midmarket wholesale distributors realize the benefits of intelligent technologies. The post Digital transformation in distribution: An awakening...
View ArticleFirst-party data strategy: Prepping for a cookie-less world
The clock is ticking as third-party cookies become a thing of the past. Is your business ready? We examine best practices for managing first-party customer data. The post First-party data strategy:...
View ArticleWhat is dropshipping? Definition, examples, benefits
A store that doesn't have any products in stock? Yes, that's dropshipping. Here's everything you need to know about one of the hottest trends in retail e-commerce. The post What is dropshipping?...
View ArticleCustomer trust: A true definition, value, and 5 tips to earn it
To compete, you need to deliver outstanding experiences. To do that, you need valuable customer data. And to get that, customers need to trust you. The post Customer trust: A true definition, value,...
View ArticleIn a CX minute: Thoughts on customer experience, May 25, 2021
Customer experience trends for the week of May 25, 2021: The news, updates, and discussion on data you need to know in a CX minute. The post In a CX minute: Thoughts on customer experience, May 25,...
View ArticleBuilding the future of DTC e-commerce, one hack at a time…
How many hackers does it take to create the perfect omnichannel e-commerce storefront? SAP Upscale Commerce is about to find out - join us! The post Building the future of DTC e-commerce, one hack at a...
View ArticleRPA in finance: A story of gains and losses
RPA finance use cases illustrate the power of automation to help companies gain competitive edge. Here, we examine the benefits of automation in finance. The post RPA in finance: A story of gains and...
View ArticleVamos a reunirnos: Únase al SAPPHIRE NOW 2021
Descubra las estrategias, productos y profesionales que ayudan a los negocios a prosperar, sin importar las circunstancias. Únase a los mejores en el SAPPHIRE NOW 2021. The post Vamos a reunirnos:...
View ArticleCX at SAPPHIRE NOW 2021: A preview of what’s ahead
Don't miss out! Join us for the customer experience track at SAPPHIRE NOW 2021 for the latest CX insights and best practices. Here's a look of what you can expect. Register today! The post CX at...
View ArticleWhat is CPRA? California Privacy Rights Act: Basics and Overview
As the privacy-first web continues to move forward and gain traction, organizations will need to become smarter and more transparent about what they collect, on whom, and how they use it. Investing now...
View ArticleRetail and coronavirus: Data reveals shifting buying behavior
A study of the impact of the pandemic on retail e-commerce reveals how government support and quarantine orders shaped consumer behavior. The post Retail and coronavirus: Data reveals shifting buying...
View ArticleNo, really, I’m fine: Stress is real – let’s talk about it
Stress can be a taboo word in business. Professionals want to project an image of calm and competence, but it's real. Let's discuss. The post No, really, I’m fine: Stress is real – let’s talk about it...
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