What is GDPR and how will it affect your business?
Understanding the nuance of customer consent and legitimate interest is key to GDPR compliance. Customer consent is considered the gold standard of data collection - with good reason. The post What is...
View ArticleCustomer service: The X factor in business resilience
What's the key to business resilience? Find out why customer service is so critical to building a business that can adapt to change and weather any storm. The post Customer service: The X factor in...
View ArticleBack to normal? Not so fast: Employee burnout, grief, trauma is real
To support employees struggling with grief, trauma, and burnout as we head back into the office, there are some best practices to follow. The post Back to normal? Not so fast: Employee burnout, grief,...
View ArticleDirect to consumer e-commerce: Great for buyers and brands alike
Buyers love the personalization and convenience of direct-to-consumer e-commerce. What do brands love about DTC? Learn what's driving the trend and how brands benefit. The post Direct to consumer...
View ArticleUnder pressure: Top challenges in wholesale distribution
The wholesale distribution business of pick, pack, and ship may sound simple, but the industry faces significant challenges. Here, we look at the major issues facing distributors today. The post Under...
View ArticleThird party cookies gone: Enter anonymized identities
Can marketing survive a privacy-first web? These case studies show that not only can they survive, but they may also thrive. The post Third party cookies gone: Enter anonymized identities appeared...
View ArticleKick ROI, loyalty, and engagement into hyperdrive via great content
From e-books to blog posts, videos to GIFs to podcasts, great content marketing wins audiences - even if they reside in galaxies far, far away. The post Kick ROI, loyalty, and engagement into...
View ArticleRebel round-up: We’ve got a good feeling about these quotes
From laughter to loss, fright to fearlessness, and mechanical-fisted reigns to rebellion, we've got a good feeling about these quotes from Star Wars. The post Rebel round-up: We’ve got a good feeling...
View ArticleData breach examples, definition, consequences, costs
A data breach can have massive consequences for organizations and individuals. Discover data breach examples, consequences, costs, and security measures you can take to prevent the exposure of data to...
View ArticleIn a CX minute: Thoughts on customer experience, May 5, 2021
Thoughts on customer experience happenings for the week of May 5, 2021: The news, updates, and data you need to know in a CX minute. The post In a CX minute: Thoughts on customer experience, May 5,...
View ArticleCPG brands in a cookie-free future: Brushing off the crumbs, moving forward
Consumer products companies will be hit hard by the loss of third-party cookies, but can seize new opportunities by building direct relationships with consumers. The post CPG brands in a cookie-free...
View ArticleWant fries with that? Plant-based meat trend is for real
Plant-based meat sales surged during the pandemic and the fake meat trend shows no signs of stopping with Tyson jumping into a crowded market. The post Want fries with that? Plant-based meat trend is...
View ArticleLet’s get together: Join us at SAPPHIRE NOW in 2021
Discover the strategies, products, and professionals that help businesses thrive, no matter what. Run with the best at SAPPHIRE NOW 2021. The post Let’s get together: Join us at SAPPHIRE NOW in 2021...
View ArticleWhat is the future of consumer data privacy?
Brands need to find ways to stay ahead of the wave of ongoing legislation, new rules, and compliance requirements. That includes these three moves: The post What is the future of consumer data privacy?...
View ArticleThe high rate of e-commerce returns: Marketing metrics’ blind spot
Marketing metrics often overlook the high rate of e-commerce product returns, which is extremely costly to retailers. As global e-commerce continues to grow, the amount of returns is expected to cost...
View ArticleE-commerce innovation doesn’t stop at industry borders
E-commerce innovation is critical for brand success today. Discover the top e-commerce innovation tactics in the utilities and telco industries. The post E-commerce innovation doesn’t stop at industry...
View ArticleDigital marketplaces: Examples, benefits, strategies
Digital marketplaces are growing fast. Here's everything you need to know about digital marketplaces, including examples, benefits, and strategies for jumping on the bandwagon. The post Digital...
View ArticleHow to simplify data management | 9 Ways a CDP can help
Despite working in a culture that is rapidly evolving, many struggle to abandon systems that were built for a time that has passed. CDPs tame customer data management. The post How to simplify data...
View ArticleYour CDP and Unified Customer Profile Checklist
With the following unified customer profile checklist, you can find insights to improve your overall customer data strategy. Explore how your current customer data strategy and customer profiles...
View ArticleIn a CX minute: Thoughts on customer experience, May 13, 2021
Customer experience trends for the week of May 13, 2021: The news, updates, and discussion on data you need to know in a CX minute. The post In a CX minute: Thoughts on customer experience, May 13,...
View Article