Hurricane season is here: The global supply chain must prepare
Supply chain risk management must be a priority for the global supply chain industry, especially with the start of the US hurricane season, which forecasters say will be dangerous. The post Hurricane...
View ArticleLike and buy: How to strike gold with social commerce
Social platforms provide brands with a unique window to meet shoppers where they are most engaged. Find out how brands can build a profitable social commerce strategy. The post Like and buy: How to...
View ArticleFirst-party data primer: Why you should create customer profiles, STAT
Third party cookies are slated to end after 2022. If you haven't already launched a marketing strategy fueled by data-rich customer profiles, it's time to get moving. The post First-party data primer:...
View ArticleB2B personalization: A three-step guide to getting started
Digital personalization has a single, simple goal: Get the right content to the buyer at the right time to influence buying decisions. But B2B personalization is trickier than B2C. Find out how to do...
View ArticleSAPPHIRE NOW keynote: Chasing zero, with eye on the future of business
During the SAPPHIRE NOW keynote, SAP unveiled the world’s biggest business network, innovations to drive digital transformation, and doubled down on sustainability and equality. The post SAPPHIRE NOW...
View ArticleDon’t break the chain: Use customer profiles to drive consistent CX
Imagine your customer experience as a chain, each link representing an interaction between your customer and your brand. Every good interaction adds another solid link and makes the chain stronger. But...
View ArticleCashless society: By 2024, digital wallets will eclipse all other payment...
Has the cashless society arrived? The pandemic sped adoption of mobile and digital wallets, putting pressure on retailers to provide digital payment options. The post Cashless society: By 2024, digital...
View ArticleThe dirty secrets of headless commerce solutions: What some vendors are...
Interest in headless commerce solutions is surging, but some vendors are creating confusion about the technology. Here, we look at what headless commerce really is -- and what it's not. The post The...
View ArticleHow to measure digital activities: Online, mobile, store performance
After researching online, 90% of consumers still buy in-store, but most companies only measure activity online. Learn how to measure digital activities and optimize your integrated marketing plan by...
View ArticleHow customer data management can unlock growth and power revenue
When you go beyond identity and descriptive data, and get into more qualitative or attitudinal data, you can learn a lot about what’s important to your customers. Good customer data management lets you...
View ArticleIn a CX minute: Thoughts on customer experience, June 8, 2021
Customer experience trends for the week of June 8, 2021: The news, updates, and discussion on data you need to know in a CX minute. The post In a CX minute: Thoughts on customer experience, June 8,...
View ArticleE-commerce replatforming: A checklist for brand success
Rebuilding your e-commerce platform isn't for the faint of heart. Here's a checklist help you avoid common pitfalls and ensure a successful project. The post E-commerce replatforming: A checklist for...
View ArticleSAPPHIRE NOW Procurement & Supply Chain: What you need to know
Resilient and sustainable digital supply chains are key differentiators for business. Companies can boost CX and satisfaction by more than 82% when running resilient supply chains. Discover the...
View ArticleSAPPHIRE NOW CX Keynote: Putting customers first fuels resiliency, growth,...
Customer experience was in the spotlight at SAPPHIRE NOW, as brands shared how their focus on CX increases customer satisfaction and boosts business growth. The post SAPPHIRE NOW CX Keynote: Putting...
View ArticleThe customer experience in manufacturing: Taking cues from utilities
Manufacturers can improve CX taking lessons from utility companies, which have leveraged innovative technologies to meet customer needs. The post The customer experience in manufacturing: Taking cues...
View ArticleSAPPHIRE NOW HR Keynote: Empower employees to be their best by reinventing...
During the SAPPHIRE NOW HR Keynote, SAP partner Microsoft discussed how they've transformed their workplace culture via SuccessFactors, and we learned about how the RISE with SAP package for HXM...
View ArticleThat’ll be $425 million: Amazon potentially facing massive GDPR fine
Months after three Amazon execs say they were forced out for raising concerns surrounding data privacy policies within the global e-commerce behemoth, Amazon is facing a massive potential GDPR fine, to...
View ArticleWholesale distribution industry: Imagining new possibilities
Innovation in the wholesale distribution industry has become table stakes for survival, meaning wholesale distributors must find new ways to run their business on multiple fronts. The post Wholesale...
View ArticleGetting started with CDP: 5 important factors
CDPs are one of the fastest growing technology solutions in the market, and it’s easy to see why. Let's take a closer look at the advantages of customer data platforms that are spurring their growing...
View ArticleBig data security: What it is, the risks, and how to fortify it
Companies cannot afford to take data security lightly. CDPs consolidate all your customer data – from every collection system – into a single database. That database then feeds into various downstream...
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