Omnichannel examples: Brands creating their own luck
Online retail and e-commerce require an omnichannel strategy. How do you create one? Learn some of the best omnichannel examples out there.
View ArticleCustomer data’s starring role in corporate ethos and innovation
The power of customer data is growing at a breakneck pace. Most adults don't think they can go through a day without data being collected on them. What happens now?
View ArticleWhat is a customer experience analysis? CX strategy 101
If you want to drive business revenue and loyalty, you need to understand what a customer experience analysis is and how to act upon the results.
View ArticleTelco trends 2020: Vision for the telecom industry
Telco influences nearly every aspect of our lives, from how we communicate to how we commute, how we work, and how we make purchases and relax.
View ArticleThe history of e-commerce: A long and winding road
Learn the history of e-commerce and what the future holds for businesses and consumers with regard to the buying and selling of goods and services on the internet.
View ArticleX+O data: Two sides to every CX story
X O data: Operational data represents day-to-day data, while X data comes from customer feedback. The two combined offer incredible insights into your CX.
View ArticleHow to make the most of trade shows: 4 secrets to success
Heading to a convention soon? Want to learn how to make the most of trade shows? Your work starts weeks before your plane lands. It’s a fact acknowledged by the most successful folks I know, yet one...
View ArticleYou’ve purchased one item: How many companies now have your private data?
When talking consumer data privacy, most people don’t grasp how much of their data is out there, how it gets from company to company, or how it's protected.
View ArticleCreating purposeful experiences that impact billions
Providing food and water to billions, safety to cities, and education to the disadvantaged – these are no small feats. See how SAP delivers so much impact at scale.
View ArticlePer my last email: Corporate speak decoded
Align with this content to derive the optimal synergies needed to get through your day. This is not outside your scope of work, and you DO have the bandwidth for it.
View ArticleThe heart of the (gray) matter: 5 ways neuromarketing will change CX
Neuromarketing in CX offers the deep customer insights needed to close the experience gap and drive the evolution of business in five key areas.
View ArticleEmployee wellness: Always-on mentality gets cancel culture treatment
Employee wellness has become one of the most critical factors in business outcomes, as the always-on culture gives way to holistic approaches to work.
View ArticleGeneration Z stats: How marketers can reach the up-and-coming buyer
Everything you wanted to know about The Youth but were afraid to ask.
View ArticleShadow and light: How tech can save the environment
Business has always had a dark side. It’s “the cost of doing business,” while social good initiatives often get shot down because they “don’t fit the program” – this is the serrated edge of profit and...
View ArticleTop 10 friction points in the customer journey and how to fix them
Friction points in the customer journey can lead to immediate site abandonment. Learn how to optimize the digital customer experience to improve CX and conversion.
View ArticleSustainability, Privacy, Marketing: Twitter Talks the Best Brands in 2020
Call it traction. Call it swing. Call it group think. Whatever you call it, Twitter was talking about the best brands in 2020 leading the way when it comes to CX.
View ArticleAccount Based Marketing: 3 Ways an ABM Approach Pays Off
B2B marketers now engage with more decision-makers, across more channels, and more deeply into the buying process than ever before. To be successful, marketers need to simplify the buyer’s journey -...
View ArticleThe CCPA Lands Its First Punch, Vaulting Customer Trust Into the Spotlight
Hackers scraped customers' names, addresses, and credit card info from Hanna Andersson’s site and sold it on the dark web. Salesforce was allegedly responsible for hosting this data on its e-commerce...
View ArticleThe future of advertising: Tried & tested rules for effective campaigns
The future of advertising isn’t that there will be no advertising, as others have suggested. Instead, it's that good and effective advertising will remain the same.
View ArticleOhmmmm: How mindfulness in sales can boost profits and performance
Mindfulness in sales has become an important concept in business. Its workplace benefits, including improved productivity, reduced stress, and increased engagement, are well documented.
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