Finding balance between mobile usage and personal connections
We're phone addicts. Scrolling Twitter, checking email - handy uses, for sure - but we must discover a balance between mobile usage and personal connections.
View ArticleHow to build customer trust: 3 strategies to winning the endgame
There’s a new endgame in today’s digital economy. Learn how to build customer trust and loyalty with consent data management.
View ArticleUsing experience to drive B2B brand connections
To create B2B brand connections, B2B companies must step away from the norm, and follow the path previously set by B2C companies.
View ArticleTwo questions you must ask when creating a B2B marketing strategy
Rather than trying to deliver an experience that means all things to all customers, brands must focus on two key questions when creating a B2B marketing strategy.
View ArticleCreating a sales management strategy for infinite effectiveness
When creating an effective sales management strategy to drive growth, three things must be considered: operations, sales strategy, and analytics.
View ArticleAmy Hatch: Stay humble, be grateful
"Writing this post has proven difficult - though words are often my forte and refuge, composing these hasn't offered much solace - I will miss her madly, and I don't know how to write that in a pretty...
View ArticleWhat is guided selling and is it a must-have in commerce?
Guided selling replicates the in-store consultative experience, providing a list of products to customers based on their answers to a series of questions.
View ArticleHospitality CX in the experience economy
Great hospitality CX means interacting with travelers across every touch point to deliver on customer expectations and drive customer retention.
View ArticleWhat does CRM mean? Customer relationship management defined
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.
View ArticleBrain booster: A summer B2B CX reading list
Through the lens of a practitioner in the B2B customer experience field, here is a summer B2B CX reading list to keep you company during the summer months.
View ArticleSales force automation: Building a high-performance sales team
The world of B2B sales is so challenging that it can seem like an uphill battle. Sales force automation can help you gain and keep a competitive edge.
View ArticleWhy exceptional CX begins with marketing apps
Providing great customer experiences requires a mobile-first marketing strategy that deploys social media marketing apps. It's key to a five-star CX.
View ArticleRetail in 2020: 3 ways retailers can stay relevant
Retail in 2020 will require doubling down on the customer experience, further incorporating social media, and innovating more than ever.
View ArticleWhat is a digital experience platform? 5 key elements you must know
A digital experience platform (DXP) helps businesses provide connectivity and simplicity to consumers in a post-digital transformation landscape, and has 5 key elements.
View ArticleLearn how to select the marketing software that’s best for you
Whether B2B or B2C, one size doesn't fit all when it comes to selecting marketing software. Learn how to choose the solution that's best for you.
View ArticleThe best way to improve customer experience: It’s all about people
AI, machine learning, and data analytics are essential to creating and delivering exceptional CX, but the best way to improve customer experience is the human factor.
View ArticleWhy the API Economy matters – and what it means
IoT, smartphones, and wearables have created an instant-update lifestyle that we've come to expect. They've also spurred the creation of endless apps and services to meet the needs of today's always-on...
View ArticleTrust me, I’m in sales: Why effective sales training is critical to CX
You can’t rely on hiring individual unicorns to provide an outstanding sales experience. You need effective sales training that maximizes the performance of all.
View Article4 most important roles of IT in the experience economy
Each part of an org plays a part in CX. What's IT’s place in the experience economy? How can IT become the engine room of an experience-first organization?
View ArticleWhat is channel fragmentation, and how does it impact CX?
This is channel fragmentation - there are so many platforms and channels to message customers that it can be difficult to know which is best for each customer.
View Article