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Channel: The Future of Customer Engagement and Experience
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3 ways to revamp your customer experience

Poor customer service costs businesses more than $75 billion a year, and shoppers are willing to spend 17% more with companies that deliver exceptional customer service.

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Dear Grocer: A letter to grocery retailers in 2019

Grocery retailers built their kingdoms on loyal customers who didn't waiver from the brands they trusted. But kingdoms crumble, and retailers must catch up to the new normal.

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Single page applications and progressive web apps can improve CX

Single page applications and progressive web apps can improve customer experience, and within a few years, most e-commerce websites will be built with them.

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A case for humanity: The benefits of remote work

We know the business cases regarding the benefits of remote work, but another reason emerges; the most important reason of all: humanity.

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4 ways to improve customer service

What differentiates brands today isn’t their product - it's the customer experience. Learn how to improve customer service to create loyal customers.

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How sustainability in retail is changing the future of commerce

Sustainability in retail is an increasingly important consideration in purchasing decisions. Balancing the fine line of CX and inventory is challenging retailers to do better. But how?

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What is multichannel marketing?

Whether via email, app, social, website, television, radio, print media, billboards, or in-store, multichannel marketing incorporates a unified strategy across channels.

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What is customer experience? For brands, it’s everything

What is customer experience? Brand messaging and morals, social interactions, sales processes, in-store experiences, and customer service, for starters.

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Cross-channel marketing: Best practices for success

Cross-channel marketing represents the fundamental shift in consumer preferences toward digital channels. B2B and B2C customers alike want experiences that are consistent, personalized, dynamic, and...

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Improve brand reputation with these 4 strategies

To have a strong, profitable brand, you need a strong - and positive - reputation. Here are four strategies to help improve brand reputation, which will lead to a stronger bottom line.

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A modern guide to mindfulness at work

Mindfulness at work is something we're hearing a lot about these days. It's supposed to make our lives better, but what is it, and can it help our careers?

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The customer feedback process can make or break your business

Gain insights into your CX via the customer feedback process. Analyzing data and making actionable steps improves CX, boosting profits and customer loyalty.

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The e-commerce value trap: The cost of missing metrics

Does your e-commerce work offer value, or does it fall into an e-commerce value trap? Learn the questions you need to ask when embarking on new projects.

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Account-based marketing: How to drive ROI, engagement, and deal size

Boost your ROI, win rates, deal size, and account engagement with account-based marketing.

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What the Amazon effect means for B2B customer experience

The Amazon effect is disrupting the B2B industry, just as it evolved B2C and e-commerce models, placing customer experience at the forefront of everything.

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From me to we: How brand social good initiatives impact CX

When brands have a larger purpose, customers relate to them on a more personal level, which ultimately drives loyalty and completes the customer experience.

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Guiding principles of a five-star customer experience strategy

Learn the 5 principles of a customer experience strategy that will engage customers in meaningful ways, across all channels and interactions.

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UK retail: 8 ways to maximize a £102bn opportunity

Retail in the UK is evolving, driven by a competitive market and shoppers demanding the latest tech to enhance the customer experience. Seamless shopper journeys are a must, and retailers need to...

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Why a great content experience is critical to CX

The right content on the right channel at the right time – that´s what creates a perfect content experience for a perfect customer experience.

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6 reasons mobile operators struggle with A2P monetization

Analysts estimate that fraud and costs bypass result in over $6b A2P revenue losses per year. Learn the barriers to A2P monetization.

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