A quick list: The pros and cons of running headless commerce platforms
How consumers make online purchases has evolved dramatically. Headless commerce platforms offer agility and a better CX, but there are some cons as well.
View ArticleStraight talk on digital commerce (aka online shopping)
Vintage is great when it comes to clothing; not so much when it comes to digital commerce.
View ArticleThe power of B2B branded content
Consumer trust is a valuable currency. Brands can build long-lasting relationships with customers by using B2B branded content.
View ArticleThe winds of change: Marketing in modern times
No doubt customers have changed - and continue to change - and there are important implications regarding how marketers must adjust to our ever-morphing customers.
View ArticleBrands must offer convenience, and mobile-first can help
When it comes to building a differentiating customer experience, having a mobile-first or device strategy is more than a feature—it’s a requirement.
View ArticleKeeping up in Amazon Go’s era of in-store customer experience
What can brick and mortar retailers do to revamp the in-store customer experience in order to keep up with Amazon Go’s CX?
View ArticleDeath, taxes, and rising customer expectations
Rising customer expectations in a hyper-competitive digital market means that brands must offer an outstanding customer experience.
View ArticleIoT adoption in consumer products: The intelligent sensor grid for digital...
The consumer products industry may be the greatest beneficiary of IoT. No other sector faces more pressures from more directions with more frequency.
View ArticleA recap: Vive la CX TweetChat!
When it comes to getting CX right, there are many things marketers should be doing. A great TweetChat discussion among thought leaders revealed terrific insights.
View ArticleCustomers are more informed than ever – are you?
Customers are more informed now than ever before. This shift has created an ever-shrinking window for brands to interact with prospects and customers.
View ArticleA diamond is forever: Lessons from traditional marketing in the digital age
Tech has changed nearly everything, but marketing in the digital age still requires traditional efforts - with some modern spins.
View ArticleNavigating rough waters: Meeting customer expectations despite external forces
External factors like political and social movements add to the challenges of operating in a global economy. How brands are meeting customer expectations despite external forces.
View ArticleHow high can you AI? Sell sharper, better, smarter with sales enablement
The foundation of sales enablement is simple, but the details leave much to be desired. How CRM software can make or break your sales team.
View ArticleOmnichannel: How retailers can craft a seamless customer experience
Leading consumers into brick and mortar stores begins with creating a seamless customer experience, across all devices and channels.
View ArticleHow to talk to your customers, not at them
Different people, different messages. It seems simple, but it's not. When you learn how to talk to your customers, you earn their trust and their loyalty.
View ArticleB2B: Top 10 e-commerce capabilities to drive the most online success
Today’s B2B customer increasingly interacts online and when doing so, they expect the same retail experience as when shopping for themselves.
View ArticleTransforming from a B2B to a B2B2C business
Blurring the lines between B2B & B2C by transitioning to a B2B2C allows companies to keep pace with innovation and capitalize on more revenue opportunities.
View ArticleThe customer data imperative: What brands must know
Brands recognize that customer experience directly impacts turnover and margin, and will soon trump price and product as differentiators in the near future, if it hasn't already.
View ArticleAn intelligent sales organization is not an option – it’s an imperative
AI as an assistant or augmented intelligence complements - not replaces - the team of an intelligent sales organization, and is worth its weight in CX gold.
View ArticleEpic customer experience fails: You cannot make this stuff up!
Competition is a click away for unhappy customers. Why are there so many customer experience fails when brands have the data needed to make consumers happy?
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