Experiential Retail: Why You Don’t Have to Beat Amazon to Win
The connection with the shopper must be put first to win in retail - and you don’t have to beat Amazon to create an outstanding customer experience.
View ArticleBringing emotion into the customer experience
In the unbridled hunger for data, it’s easy to forget to focus on people. It is not data, but emotions, that should be central to the customer experience.
View ArticleHave you thanked your female CX leaders this week? You should.
To help recognize women’s contributions to the CX industry, SAP has partnered with The Female Quotient and their Girls Lounge to host a reception at the Cannes Lions Festival.
View ArticleThese boots are made for walkin’: How CX is transforming retail
From first glance to final purchase to post-sale communication, CX is transforming retail as consumers demand more than just product availability.
View ArticleFour habits of highly customer-centric organizations
Benefitting both the bottom line and consumers, customer-centric organizations build their businesses around solving challenges for their customers,
View ArticleInnovator at Work: Thomas Wasser, Shiseido Co. LTD.
Meet Thomas Wasser, Global CRM manager for prestige brands, Shiseido Co. LTD, who is at the cutting edge of customer engagement and commerce in our Innovator at Work series.
View ArticleBalancing Act: Walking the fine line of CX optimization
CX optimization can help brands differentiate themselves from the competition by establishing and developing an innovative omnichannel experience.
View Article3 ways to stop departmental silos from crippling project execution
Departmental silos lead to inefficiencies, reduced productivity, and lowering of morale. 3 best practices to end departmental silos and increase efficiency.
View ArticleCustomers are buying the experience, not just the product
Even if a company builds a perfect mobile web site as its shop window, what happens after that? You need to offer more than just a product or service - the CX must be seamless.
View ArticleScientific proof of the power of content marketing
Doubting the power of content marketing? Not for long: A new study shows that content marketing makes consumers 131% more likely to purchase.
View ArticleConnectivity + Communication + Collaboration = Network of Digital Twins
In his recent Forbes blog post, “Demystifying Digital Twins: Your Top 5 Questions Answered”, Thomas Ohnemus described the digital twin as “a virtual representation of a real-life physical product. It...
View ArticleMake customer connections simpler, not more complicated, with Commerce Cloud
Consumers want seamless buyer journeys, and businesses need a commerce solution to make understanding customers simpler, not more complicated: Enter SAP Commerce Cloud.
View ArticleBursting at the seams: Loyalty and reward cards everywhere!
A premium customer experience that includes loyalty programs and reward cards can lead to faithful customers. Ask yourself, does your CX outshine your competition?
View ArticleThe only KPIs that matter: Customer engagement and satisfaction
Digital-focused KPIs help businesses measure success, but don’t overlook customer engagement and satisfaction in the demand for data.
View ArticleIncrease call center productivity: Bring in the games!
Companies are now recognizing the benefits of unlocking the inner gamer in their employees to create a more productive and efficient workforce.
View ArticleLive wire: GDPR can power business, or zap it
80% of US companies say they won’t be GDPR compliant by the end of 2018. These organizations are playing with fire, and must ramp up their efforts.
View ArticleThe future of tech: Is GDPR Sarbanes-Oxley for digital marketers?
Sarbanes Oxley was passed as a reaction to fraudulent accounting practices by Enron and Worldcom. GDPR is a Sarbanes-Oxley moment, but people don't realize it yet.
View ArticleCX Lessons from the world of cyclists
Tour de force: 5 CX lessons that every sector and marketer can learn from the world of cycling.
View ArticleThe four drivers of B2B e-commerce ROI
Boost your e-commerce ROI: Provide a competitive advantage and real ROI for B2B manufacturers and distributors.
View ArticleSpread of infectious diseases, consumer goods adoption, and technology S curves
What does predicting the spread of infectious diseases and software product management has in common? The S curve model of adoption.
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