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Channel: The Future of Customer Engagement and Experience
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Arriving at a new destination: Airline industry needs to focus on CX

The customer experience makes all the difference in the world, because at the end of the day, we are all consumers. How the airline industry can step up their CX.

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It’s a small world after all: Disney revamping online and in-store retail to...

Once upon a time, it was enough for Disney to offer their unique experiences only in-person, but not anymore. The simple truth is that no amount of magic can transform a bottom line that doesn’t...

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Grocery gearing up: The battle for the home and conversational commerce

As the competition for the modern grocery shopper heats up, expect a significant increase in the number of households that become comfortable buying groceries online.

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The customer dating game: Know the tell-tale signs to avoid a brand break-up

When it comes to relationships, trust and clear communication often prove elusive. Brand relationships are no different, and can end before love has a chance to bloom.

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Machine learning: Putting it into practice with customers

Machine learning and AI are innovative assets to transform the way organizations engage with their customers.

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Marketing: Data is their biggest asset and challenge

Marketers need to be able to gather high-impact information on customers, while maintaining full control of their data and complete transparency into how it fits within the greater marketing landscape.

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Agile microservices: The key to breaking barriers to digital business

In the digital era, businesses need to meet customers’ evolving expectations. To do this, they need to implement disruptive processes and technology, including microservices.

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Manufacturing wisdom: How to apply pay-per-use for equipment-as-a-service

More and more industrial manufacturing companies are analyzing the pay-per-use business model for machines and equipment, as well as for software and digital services for their machines.

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Love in the digital age: 20,000 consumers dish on the modern...

80% of respondents in a 2017 SAP Hybris Global Consumer Insights Report said they were willing to share information and data with businesses, but there's a catch.

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Carsten Thoma: We were, we are, and we will be the only one

Carsten Thoma, President of SAP Hybris: The most disruptive time is yet to come. SAP Hybris, has always been, and always will be the only company poised to guide businesses through the digital revolution.

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B2C and B2B e-commerce convergence: The ticket to new revenue streams & cost...

There’s an interesting shift occurring in the e-commerce world: The convergence of three important digital selling channels – B2C e-commerce, B2B e-commerce, and marketplaces.

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Headless commerce: Microservices are an emerging trend in B2C commerce suites

The all-in-one suite once dominated the B2C space, but headless commerce (also referred to as microservices) is emerging as the latest way to purchase commerce capabilities, with retailers moving...

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The holiday shopping season has lost its luster: Unique promotions can bring...

Many retail analysts predict that Black Friday 2017 will be the biggest shopping day of the year, as it was last year. However, there is a different faction within retail that believes that these...

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Breaking up is hard to do: Why consumers end it with brands, and what brands...

The customer-brand relationship is a modern dilemma for businesses. Here are the top reasons consumers call it off with brands, and what brands can do to prevent it.

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Are retail banks relationship challenged?

The customer relationships banks need to grow take effort, and in retail banking the winners are applying that effort in creating day-to-day value

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Create happy customers: Untangle a web of marketing tools and data for best use

Effective digital marketing starts with a clear data ecosystem. Using this step-by-step plan, you can create a solid foundation for happy customers.

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5 spook-tacular ways to boost CX and provide frighteningly good customer service

The dawn of the digital era has been terrifying to businesses who haven't paid attention to providing an outstanding and personalized customer experience, and if they've ignored their customer service...

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It’s not you, wait. It IS you: Brand behaviors that bother consumers the most

There are brand behaviors that bother consumers the most and cost them customers. What are they? Read on to find out!

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B2C and B2B merchants: Do you suffer from Desktop Only Disorder?

Despite the fact that mobile accounts for nearly 50% of e-commerce, businesses aren't mobile-optimized. How B2C and B2B merchants can avoid missing mobile opportunities in this new, smartphone-centered...

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Warrior women in tech: Industry leaders discuss leading the revolution

Women in tech has a lot of buzz, but how do we transform that into action? A panel of industry leaders discussed what it means to be a woman in tech, and, most importantly, how to lead the way for...

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