Three ways to polish your customer service strategy
Customer experience, and in particular customer service, is still a mystery to many brands, but perfecting it is key for anyone looking to remain competitive as expectations rise across the board. In...
View ArticleAdventures in marketing: A roadmap for choosing customer engagement tech
Thinking about implementing a new marketing solution to better engage your customers? Digital marketing solutions can help you target and engage your customers when implemented properly. However, just...
View ArticleSee the future of your business today at SAP Hybris LIVE: Global Summit
A long time ago, in a galaxy far, far away, a great adventure began. I want you to cast your mind back to 1997, the early days of the Internet itself. A time when Google didn’t even exist and, if you...
View ArticleCatching goldfish: Create the best emails with these 7 tips
No, email marketing isn’t dead. Nevertheless, an email should be perfectly devised if you want to get noticed and take the customer experience to a whole new level. It’s a matter of seconds before the...
View ArticleHow to create a “sticky” retail app
Every retailer wants a “sticky” mobile app – that is, an app that stays on a shopper’s mobile device long after the initial download. But many retailers are finding that it’s easier said than done....
View ArticleThe 3 V’s beyond big data: Volume, variety, and velocity for marketers
For years now we’ve heard about volume, variety, and velocity. The 3 V’s which, in the context of Big Data, helped us understand how we could capitalize on the mountains of structured and unstructured...
View ArticleBeach reads: The top 10 posts of the summer
Another summer has nearly eclipsed us. If you’ve been short on time and long on work, but still want to catch up with some great reads as the season winds down, look no further. Following are the top...
View Article‘Tis the season: Black Friday e-commerce readiness checklist
You may be thinking that Black Friday is ages away but, believe me, it will come round sooner than you think and businesses should really start preparing for it now. In the UK, Black Friday is not...
View ArticleRIP: Modern retail spells the end of mediocre retail
Modern retail as we know it is changing. This is not another inflammatory article harping on the recent and increasing failures in retail. Instead, let’s focus on the exciting new direction modern...
View ArticleIs the future of brick-and-mortar a product-less store?
Imagine this scene: On the hunt for a new couch, you walk into your favorite furniture retailer. But as you step into the store, you aren’t surrounded by chairs or love-seats, but stations where...
View ArticleThe road to discovery: 5 great reads to help you blaze a path for your brand
Leonardo da Vinci noted, “There are three classes of people: Those who see. Those who see when they are shown. Those who do not see.” It is this spirit of discovery which drives the essence of who we...
View ArticleAutomotive: The age of the mobility ecosystem
Ask any automotive executive the following question: “Which part of your car generates the most power?” Their answer will likely influence your purchase decision significantly. If that person answers,...
View ArticlePure SaaS vs cloud platforms: Understanding what cloud actually means
I frequently find there’s more than a little confusion over what ‘cloud’ actually means. So before we get into the relative product offerings, let me just quickly define terms. (Nothing so useful as a...
View ArticleBuilding (and defending) a brand that can lead to the iron throne
In seven seasons of HBO’s Game of Thrones (or in five books of George R. R. Martin’s A Song of Ice and Fire), we have followed separate character journeys as each contender took a separate path to meet...
View ArticleCharting a new course: The top 5 posts that embody innovation
Will you lead, or will you follow? This is an important question that successful leaders ask themselves frequently. Innovating means taking risks, but not looking to the future almost certainly...
View ArticleTurn the page: Amazon bookstores mean retailers must focus on CX
With it’s massive customer base and following, Amazon has changed the way consumers shop. According to Business Insider, there are roughly 85 million Amazon Prime subscribers, meaning over 85 million...
View ArticleSelling solutions: The rise of the outcome based economy
The world of high technology encompasses a large and varied collection of companies. So much of what people use daily has a significant technological component. It is easy to think of the obvious, like...
View ArticleOmnichannel vs. multichannel: What’s the difference and who is doing it?
Omnichannel is a buzz word that has been around for over five years, but is still often confused with multi-channel when it comes to retail. Most retailers are now multichannel, where they sell their...
View ArticleAbandon ship: For 47 percent of consumers, a poor CX sinks brands
Brand loyalty was once the vessel that couldn’t be sunk, as consumers tended to stay with a familiar brand rather than venturing into unknown waters. That ship has sailed, and 47 percent of consumers...
View ArticleRise of the machine: Our top 5 posts on machine learning
Machine learning has quietly integrated itself into our daily lives, from queuing up recommendations on Netflix and Spotify for us, to helping companies make real-time customer service and marketing...
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