For years now we’ve heard about volume, variety, and velocity. The 3 V’s which, in the context of Big Data, helped us understand how we could capitalize on the mountains of structured and unstructured data we were collecting. SAP Hybris CMO Jamie Anderson and I have been discussing this topic at length lately, as it […]
The post The 3 V’s beyond big data: Volume, variety, and velocity for marketers appeared first on The Future of Customer Engagement and Commerce.