Retail reality: The truth about Gen Z purchasing power
Marketers eagerly anticipate the next generation, but we've been overestimating Gen Z purchasing power. Here's what brands need to know.
View ArticleKeine Angst vorm Black Friday: Mit IBM iX zum reibungslosen Shopping-Erlebnis
Der Black Friday hat schon so manchen Webshop in die Knie gezwungen. Warum Interdiscount und microspot.ch dem erwarteten Ansturm gelassen entgegenblicken und was SAP-CX-Partner IBM iX damit zu tun hat,...
View ArticleThe LEGO effect: Customer service and composable business
More than ever, business success depends on the ability to adapt quickly to changing customer needs and market conditions.
View ArticleThe future of sports: Digital experiences for the win
The future of sports requires great digital experiences that meld physical and online worlds, as well as a deep understanding of fans.
View ArticleTough turkey: Supply chain, inflation make for challenging holiday
Supply chain issues and sky-rocketing inflation are putting the squeeze on this year's Thanksgiving feast.
View ArticleReturn of the returnship: Getting back to work, post-pandemic
Returnships are on the rise as people eye rejoining the working world and employers search for talent. Here's what you need to know about this growing trend.
View ArticleTop 5 benefits of SaaS: Real business results
Faster deployment, lower costs, cutting-edge innovation features, and improved security. Welcome to the benefits of SaaS.
View ArticleHoliday code freeze: Why it’s time to shelve this retail tradition
The holiday code freeze is a long-standing tradition for retailers, but comes with its own set of risks. Find out why it's time to make a change.
View ArticleMit Mirakl in der Marktplatz-Ökonomie punkten
Online-Marktplätze boomen. Warum das so ist und was bei der Eröffnung eigener Marktplätze zu beachten ist und wie der SAP-CX-Partner Mirakl Händler auf dem Weg in die Marktplatz-Ökonomie unterstützt,...
View ArticleDefending your marketing budget in 2023
With a recession looming, marketing budgets are at risk. What can you do to protect your budget? Hear from CMOs who have some ideas.
View Article2023 business trends: What’s poppin’
From e-commerce to HR, wholesale, sustainability, and cloud computing, get your round-up of 2023 business trends.
View ArticleBlack Friday roundup: Scenes + updates from the shopping trenches
What was Black Friday 2022 like? Did shoppers flock back for doorbuster deals, look for online discounts, or reject consumerism altogether?
View ArticleBad trip: The state of travel customer experience
What happens when travel is the stuff of nightmares rather than dreams? Unfortunately, after COVID, it's become all too common.
View Article