Small but mighty: Micro influencers pack a marketing punch
The role of the micro influencer is growing fast. Learn how micro influencers boost marketing through their organic reach and authenticity. The post Small but mighty: Micro influencers pack a marketing...
View ArticleXaaS in professional services: Digital delivery drives transformation
Learn what XaaS means for professional services, the benefits of digital delivery models, factors to consider, and how to get started. The post XaaS in professional services: Digital delivery drives...
View ArticleContextual selling: Know the customer, seal the deal
Learn how contextual selling helps organizations boost engagement by using real-time data to personalize the sales process for each buyer. The post Contextual selling: Know the customer, seal the deal...
View ArticleVoice commerce: Definition, examples, benefits, stats
Learn about the growing e-commerce trend of using smart speakers and virtual digital assistants like Amazon Alexa or Apple's Siri to make online purchases. The post Voice commerce: Definition,...
View ArticleThe band is getting back together: CX at SAP Sapphire in Orlando
Here comes the sun: Discover the future of CX May 10-12, 2022 in Orlando, Florida, at SAP Sapphire & ASUG Accelerate. The post The band is getting back together: CX at SAP Sapphire in Orlando...
View ArticleService at Sapphire: Enterprise cloud integrations, customers at the heart
Join us at SAP Sapphire to learn about top customer service trends, get expert insights, connect with peers, and discover latest innovations. The post Service at Sapphire: Enterprise cloud...
View ArticleProfitable commerce $$$: SAP Sapphire e-commerce sessions
Join us at SAP Sapphire Orlando to hear how top brands such as Levi Strauss & Co. are winning in the e-commerce market. The post Profitable commerce $$$: SAP Sapphire e-commerce sessions appeared...
View ArticleRock customer engagement: Solve marketing stressors at SAP Sapphire
At SAP Sapphire, marketing and IT leaders can discover trends, best practices, and practical tips to solve their biggest challenges. The post Rock customer engagement: Solve marketing stressors at SAP...
View ArticleThe data doesn’t lie: The power of customer centricity at SAP Sapphire
Join SAP Sapphire customer sessions to learn how to unlock the power of customer data to deliver exceptional CX and drive growth. The post The data doesn’t lie: The power of customer centricity at SAP...
View ArticleLightning strikes: Explore the future of sales at SAP Sapphire
Join SAP Sapphire to learn what it takes to succeed in the modern world of B2B sales. You'll hear success stories, strategy talks, and product deep-dives. The post Lightning strikes: Explore the future...
View ArticleModern CX: Customer experience comes of age
Learn how customer experience has evolved from the early days of CRM into a framework for two-sided interactions and co-created value. The post Modern CX: Customer experience comes of age appeared...
View ArticleImmersive experience: Definition, examples, benefits
Give your customers superpowers and stand out from the crowd with unique, immersive experiences that take CX to a new level. The post Immersive experience: Definition, examples, benefits appeared first...
View ArticleWithout purpose-driven communication, it’s all talk
Brands today need to back up their words with action, which starts by attracting and engaging employees with a shared sense of purpose. The post Without purpose-driven communication, it’s all talk...
View ArticleThe future of commerce: 3 trends shaping how we buy and sell
With commerce constantly evolving, how can your business keep up with the latest trends and plan for the future? We've got you covered. The post The future of commerce: 3 trends shaping how we buy and...
View ArticleINFOGRAPHIC: Types of customer service
There are so many ways to deliver customer service today. Find out the different types brands are offering today to boost CX and customer satisfaction. The post INFOGRAPHIC: Types of customer service...
View ArticleOperations management: Definition, types, examples
Every business needs effective operations management to drive profitability, achieve long-term success, and win competitive advantage. Learn what operations managers do and how they impact CX. The post...
View ArticleBig Tech showdown: EU regulators say Apple Pay is anticompetitive
European regulators are investigating Apple Pay, accusing Apple of thwarting mobile payment competitors on iOS devices. The EU continues to lead the way globally with concerns and legislation around...
View ArticleSave the dream: May the 4th quotes for navigating our present galaxy
A long time ago, in a galaxy far, far away, a group of rebel warriors upon Rogue One sacrificed all for the greater good. We need more of them today, in real-life. The post Save the dream: May the 4th...
View ArticleDigital natives: How to win the trust of Gen Z and Millennials
73 percent of digital natives are involved in B2B product or purchase decision-making, and about one-third are sole decision-makers. Learn how to win their trust. The post Digital natives: How to win...
View ArticleCorporate life: The CIA manual on how to sabotage an organization
The CIA Simple Sabotage Field Manual detailed how to subvert an organization with "purposeful stupidity." Some might call the 1944 publication a timeless corporate wonder. The post Corporate life: The...
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