Internet Of Things: Where is all the data going?
The Internet of Things (IoT) is no longer happening in a galaxy far, far away. It’s happening right here, right now. It may be in your pocket, on your wrist, in your clothes – heck, it might even be...
View ArticleRethinking the value of customer service, from post- to pre-purchase
There’s a strong misconception about customer service. Nearly 50% of buyers consider it a post-purchase troubleshooting tool, according to recent Forrester Consulting research. So for years, companies...
View ArticleWin customers with real-time personalization
Today, if your business is not moving in real time, you may find yourself falling behind. Customers, consumers, and executives want and need information in the moment. Being able to respond to that...
View ArticleWeb retailers: Focus on experience, not conversion
Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them. Not all conversions are...
View ArticleSocial collaboration: does it hurt or help sales?
In a recent blog post, author Michael Mischker posited that online collaboration tools can potentially harm your business. He chalks this up to what he terms a “too many cooks” scenario, where so many...
View ArticleWhy and how brands can use Instagram Stories
Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey...
View ArticleHow restaurants can feast on the growing appetite for high-tech innovation
Let’s go out for dinner tonight. Sounds like a great idea. Your mind generates pleasant images – soft lighting, great satisfying food, a break away from the standard home life, with no dishes to wash....
View ArticleRetailers, the customer experience is much more than just a frill
A few weeks ago, my 2-year-old son realized that playing outside in the warm summer weather was more fun than watching Peppa Pig’s videos on his mama’s mobile phone. Thrilled by having the device back...
View Article4 critical steps for building a B2B e-commerce organization
B2B e-commerce operations don’t run on their own. When establishing B2B e-commerce, organizations need to create several new important roles—or risk failure. Companies that are just beginning the...
View ArticleIt’s time for banks to stop selling, start partnering
If you read nothing else in this article, take this to heart: The banks that will win are the ones that add value. The branch used to be the only channel on which banks could interact with their...
View ArticleDon’t miss these customer-engagement events in October
Every year around this time, I receive a hefty number of invitations for “must-attend” events from various associations and organizations. As a business leader, choosing the right events to attend is...
View Article3 ways governments can engage better with citizens
I spend a lot of time following how the digital transformation wave is affecting the public sector as it’s my job. I’m also an average citizen. Every person is a citizen of somewhere, yet somehow...
View ArticleWhat is the consumer journey?
Online merchants know that the secret to sales success is to help the customer find exactly what they are looking for, and then to guide the customer through the purchase process—step by step—in a way...
View ArticleThis is what customer experience will look like in 2020
Since we are living in an age where retail chains go bust by the score, the need for an optimal customer experience is clearer than ever. Modern technology offers many opportunities to enrich the...
View ArticleAre you delivering the great customer experience people expect?
B2B customer relationships as we knew them are a relic of the past. Today’s business buyers are also savvy consumers who are better informed and more demanding than ever before. They now expect to...
View ArticleHow technology is revolutionizing the food industry
As a Millennial, I have a front row seat to how technology is revolutionizing the world. From smartphones to tablets, and even smartwatches, technology is everywhere. One industry in particular...
View ArticleTo achieve cross-channel success, start thinking ‘mobile first’
To say that mobile has revolutionized shopping — both online and in-store — would be a serious understatement. More than 60 percent of shopping behavior now starts on a smartphone or tablet (Google,...
View ArticleIf you want to win the digital customer, unite sales and marketing
It’s no secret that sales and marketing typically work in parallel and rarely together. But, at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them...
View ArticleBuilding a brand culture: Serious change is needed
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms,...
View ArticleDon’t let your relationships languish, they’re worth the effort
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see...
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