The power of the personal: An air-travel customer-service fairytale
Let’s face it, if you’re a seasoned traveler (or even an infrequent one), airline travel isn’t something you look forward to. Do a quick search on your social networks and look for connections raving...
View ArticleCatering to the connected customer with subscription models
Subscription-based business models are surging in popularity. It seems like nearly every day there is a new subscription service available for consumers to opt-in to. The subscription billing market is...
View ArticleSocial selling isn’t about selling
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets,...
View ArticleIt’s imperative we keep our digital borders open
There aren’t many walls and fences in the digital world. The Great Firewall of China is one of them, but it’s an exception rather than the rule. The grand trend, over the past few decades, is towards...
View ArticleB2B customers also love cross-channel purchases
The reverberations of transformation are affecting everyone – and B2B Commerce is no exception. Yet so far, there is no real documentation of the extent to which business customers use one sales...
View ArticleHome away from home: The potential of the RV aftermarket
Hitting the road in a recreational vehicle – an RV – is becoming more popular than ever. According to the Recreational Vehicle Industry Association (RVIA), “RV ownership in the U.S. has reached record...
View ArticleThe move from mobile apps to chatbots
By Shae MaedaUX Designer, SAP What’s all the buzz about bots? As an overall trend, mobile application downloads and number of apps people use per day are declining while there’s an overwhelming...
View ArticleWhy the wall between sales and marketing needs to come down
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re...
View Article5 trends driving e-commerce in financial services
By Eric WatsonGlobal Online Strategist, MotionPoint Thanks to the Internet and the empowerment it grants global consumers to conduct business with financial institutions, there’s never been a better...
View ArticleWhat the gig economy means for crowdsourced reviews (and how to take...
The gig economy is now a commonplace term; on-demand service providers like Airbnb have established new peer-to-peer market verticals through crowdsourced labor and services. These verticals, which...
View ArticleHow Starbucks successfully reinvented their loyalty program
As a frequent Starbucks customer, I was one many who noticed the new rewards system that the brand launched in February. The only reason I noticed was because I saw it on the news, and not because it...
View ArticleDelight, tweak, repeat: Unlocking a virtuous circle with customer data
Music to any marketer’s ears: when customers are delighted with the digital experience that brands deliver, they are more likely to share personal information. In fact, consumers are five times more...
View ArticleMarketing: If content is king and connection is queen, context is the little...
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context....
View ArticleNow you’re cookin’: Achieve greater business results with collaboration
A few weeks ago, I had the pleasure of participating in an interactive corporate cooking event sponsored by a fantastic company called Aveqia. The organization’s tagline is “Connecting through...
View ArticleVirtual collaboration: The new open-door policy
The workplace and workforce are perpetually in flux. In the past few decades alone, we’ve experienced closed-door office buildings, open-door policies, open-office concepts, and remote work...
View ArticleVirtual reality, blockchain and other trends that will drive competitive...
The future will be what we make it. Unlike the past or the present, it’s the only arena where we have any control. But the future, as the saying goes, isn’t what it used to be. As digital technology...
View Article3 common questions customers ask before considering cloud solutions
If you are currently not running your business or at least parts of your business on the cloud, you are likely dealing with a good amount of pressure to make a change. Cloud-mania has taken over and...
View ArticleHow sporting-goods retailers use data analytics to raise their batting average
It’s a whole new ball game for the American sporting goods industry. Online sales surged to 17.2 percent of the total sporting goods industry in 2015, up from 11.8 percent in 2010 (per National...
View ArticleWhy you should be banking in the cloud
Banks around the world are flocking to digital tools and new technologies both to meet higher customer expectations and to respond more quickly to their changing environments. One of the most...
View ArticleSnapchat tutorial: How to set up and use one of the fastest-growing social...
Are you feeling a little intimidated by Snapchat? If so, you’re not alone. Although it’s clearly one of the fastest growing social media platforms around, I simply can’t tell you how many times I speak...
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