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Channel: The Future of Customer Engagement and Experience
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Elevating women to build a workforce of equal opportunity

We must finally acknowledge the concrete value that diversity and inclusiveness bring to a team and to an organization.

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Back to the past: Imagining innovation during the era of mixed tapes

What were we missing during the earlier stages of life, when today’s technology was not available? Reimagining the past with a future concept.

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Simply the best: Top ten posts of 2017

The top ten posts of 2017 focused on what the future holds, and providing exceptional experiences for customers were at the forefront of consideration.

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The end of email login is nigh (possibly)

Is it time we rethink the best way of identifying an e-commerce user? The way we use technology has fundamentally changed in the last ten years, but the way a user logs into a website has barely changed.

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Secret weapons of the retail survivors

We've reached the Darwinian era of retail. With nearly 7,000 stores closing in 2017, large-scale failure has become nearly normal. What are the secret weapons of the retail survivors?

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Capitalize now: 5 advantages traditional food retailers have over online...

Established retail companies stand a good chance of maintaining their position in online grocery as well – provided they are able to exploit their advantages over potential newcomers.

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The power of personalization: Give me what I want, when I want it

Achieving a personalized customer experience requires using context to tailor every interaction, whether with a customer or a with a system.

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The year of the customer: 2018 commerce predictions

What are the 2018 commerce trends that leaders in the industry need to know? Hint: 2018 will truly be the year of the customer.

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We need to talk about customer experience

Providing a perfect customer experience is all the hype these days, but how does one actually accomplish this?

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I want it all, I want it now

How can marketers provide the seamless customer experience necessary to keep consumers coming back?

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How to lose friends and not influence people: When brands act as a channel

If something is to be considered great content, it must answer tough questions and offer value to the reader. In the age of personalization, words, how often you say them, and where you say them...

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Digital transformation series: First step is building consensus

The first step of successful digital transformation is building organizational consensus. Craft a digital transformation mission statement that gets buy-in.

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The future of customer service = the best of man and machine

How to combine the strengths of man and machine to deliver great customer service.

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Three hidden trends shaping customer service and field service in 2018

Fueling core areas of digital adoption are hidden trends gaining momentum and writing your customer service and field service story for 2018.

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Smart City to Future City: Addressing the 21st century urbanization challenge

Cities around the world are competing on the global stage for investment and top talent. How to harness the power of technology to be a smart city.

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$1.3 trillion by 2020: Is your B2B digital commerce platform ready?

The US B2B e-commerce market is predicted to reach $1.3 trillion by 2020 and buyers expect an outstanding CX. Is your B2B digital commerce platform ready?

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The future of consumption: A question of trust

Trust has been eroded in many parts of the global economy. Alex Atzberger, newly appointed President of SAP Hybris, has some thoughts on how to fix it.

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Disruption! AI! GDPR! In all the excitement, one thing brands can’t afford to...

Most brands are experimenting with new ways to engage audiences, and authenticity must permeate each interaction. If not, your credibility will drain away.

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The best examples of artificial intelligence in e-commerce

The machines are here. AI is boosting e-commerce in countless ways. Here are some of the best examples.

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Cognitive commerce in the digital world: Enhancing the customer journey

Engage and support your customers throughout their journey using cognitive commerce and watch your profits grow.

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