Understanding what a CDP is and isn’t shouldn’t be so hard. Sometimes, it’s easier to understand what a thing is by exploring what it isn’t. We can grasp things through the negative space. So, as we continue exploring the corner of martech carved out by customer data platforms (CDPs), getting to the CDP meaning. Let’s […]
The post Class is in session: Understanding what a CDP is NOT appeared first on The Future of Customer Engagement and Experience.