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Channel: The Future of Customer Engagement and Experience
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Why you need to digitalize your B2B business-now!

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital...

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Let the river flow: direct-to-consumer converges with subscriptions

Direct-to-consumer and subscription based commerce will play a massive role in the Consumers Products industry, and if you aren’t already incorporating them into your business, you should minimally be...

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Bridging the Renaissance Era and Digital Era with Leonardo da Vinci

Leonardo da Vinci might have been one of the earliest adopters of exponential thinking. da Vinci was born more than 500 years ago in semi-rural Tuscany to parents of modest means. Despite little access...

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Good bots, bad bots and the troublesome ones in between

Over the past 18 months at Envoy, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and at...

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Amazon and Whole Foods: The new terrain ahead

We all felt the ground shake earlier this morning with the news that Amazon plans to acquire Whole Foods. Similar to an earthquake, while living through the experience is shocking, there were ways to...

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What clickbait can teach marketers about knowing the customer

There is an insidious type of online marketing called clickbait, which involves notifications of fascinating and irresistible stories that often start with “You won’t believe…” or end with “will make...

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Machine learning in retail is more than just the latest trend

Machine learning in retail takes the industry beyond the basics of big data. For years now we’ve been told that data is king and that it should be tapped for all decisions; what to stock, how much to...

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Social collaboration: Connecting the dots in the end-to-end customer journey

To win over an ever-evolving marketplace, most companies are hedging their bets on the customer experience. Interaction after interaction, every moment has the potential to strengthen or weaken a...

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The digital consumer age of retail: Moving beyond omnichannel

The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way...

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Mattress in a box: customer centric digital transformation

The TV ads are compelling. A young couple in their late 20s eagerly anticipates the arrival of a new mattress. It shows up in their bedroom, a crisp, clean box – the type that should contain something...

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Tested for you: How are European retailers performing in online customer...

Erica Vialardi is the co-author of this post.  The sunny and warm weather has finally arrived. What could be more fun than having some cocktails and nice foods on your terrace together with friends? My...

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People over platforms: What every seller must know about mobile marketing and...

Here’s what every mobile-marketing platform seller should know on their first day pitching technology solutions to enterprise: it’s not really about your organization’s software; it’s about your...

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Is the digital age the death of brick and mortar stores?

Over the past few years, customers’ demands have drastically changed, forcing the retail industry to change with them. Retailers have figured out that the way to sell more is to connect with the...

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The future of mobile commerce is paved with progressive web apps

It’s no secret that mobile devices are shaping the present and future of commerce. From show-rooming to research, this technology plays a huge part in the wave of digital channels that are influencing...

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Effective personalization means lots of good data

Effective personalization undoubtedly improves a brand’s sales. If a brand understands who I am by showing me content and products relevant to me, I’m much more likely to transact with them than if I...

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Robots and AI in retail: 8 things you must know

“A new coat, please,” you say to the store robot, in a bit of a hurry. It notices that you’re in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. The robot...

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The road of the future: Top-down vision in digital transformation

People who seek to understand the success and notoriety of the top dogs in the digital marketplace, companies like Uber and AirBnB, often place a significant amount of attention on its almost anarchic...

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UPS holiday rate hikes: The impact on retailer promotional calendars

As the number of online shoppers during the holidays continues its upward trend, it’s only natural for shipping providers to raise rates. But unlike the 4.9% overall increase announced in 2016, UPS...

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The (digital) future is now-is your supply chain ready?

Ninety percent of CEOs believe the digital economy will have a major impact on their industry, but only 25% have a digitalization plan in place, according to SAP research. Most global supply chains are...

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How digital disruptors are changing the automotive industry

It could be argued that the automotive is currently facing the biggest period of change it has seen since Henry Ford created the production line. All major automotive companies, as well as many...

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