Why you need to digitalize your B2B business-now!
Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital...
View ArticleLet the river flow: direct-to-consumer converges with subscriptions
Direct-to-consumer and subscription based commerce will play a massive role in the Consumers Products industry, and if you aren’t already incorporating them into your business, you should minimally be...
View ArticleBridging the Renaissance Era and Digital Era with Leonardo da Vinci
Leonardo da Vinci might have been one of the earliest adopters of exponential thinking. da Vinci was born more than 500 years ago in semi-rural Tuscany to parents of modest means. Despite little access...
View ArticleGood bots, bad bots and the troublesome ones in between
Over the past 18 months at Envoy, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and at...
View ArticleAmazon and Whole Foods: The new terrain ahead
We all felt the ground shake earlier this morning with the news that Amazon plans to acquire Whole Foods. Similar to an earthquake, while living through the experience is shocking, there were ways to...
View ArticleWhat clickbait can teach marketers about knowing the customer
There is an insidious type of online marketing called clickbait, which involves notifications of fascinating and irresistible stories that often start with “You won’t believe…” or end with “will make...
View ArticleMachine learning in retail is more than just the latest trend
Machine learning in retail takes the industry beyond the basics of big data. For years now we’ve been told that data is king and that it should be tapped for all decisions; what to stock, how much to...
View ArticleSocial collaboration: Connecting the dots in the end-to-end customer journey
To win over an ever-evolving marketplace, most companies are hedging their bets on the customer experience. Interaction after interaction, every moment has the potential to strengthen or weaken a...
View ArticleThe digital consumer age of retail: Moving beyond omnichannel
The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way...
View ArticleMattress in a box: customer centric digital transformation
The TV ads are compelling. A young couple in their late 20s eagerly anticipates the arrival of a new mattress. It shows up in their bedroom, a crisp, clean box – the type that should contain something...
View ArticleTested for you: How are European retailers performing in online customer...
Erica Vialardi is the co-author of this post. The sunny and warm weather has finally arrived. What could be more fun than having some cocktails and nice foods on your terrace together with friends? My...
View ArticlePeople over platforms: What every seller must know about mobile marketing and...
Here’s what every mobile-marketing platform seller should know on their first day pitching technology solutions to enterprise: it’s not really about your organization’s software; it’s about your...
View ArticleIs the digital age the death of brick and mortar stores?
Over the past few years, customers’ demands have drastically changed, forcing the retail industry to change with them. Retailers have figured out that the way to sell more is to connect with the...
View ArticleThe future of mobile commerce is paved with progressive web apps
It’s no secret that mobile devices are shaping the present and future of commerce. From show-rooming to research, this technology plays a huge part in the wave of digital channels that are influencing...
View ArticleEffective personalization means lots of good data
Effective personalization undoubtedly improves a brand’s sales. If a brand understands who I am by showing me content and products relevant to me, I’m much more likely to transact with them than if I...
View ArticleRobots and AI in retail: 8 things you must know
“A new coat, please,” you say to the store robot, in a bit of a hurry. It notices that you’re in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. The robot...
View ArticleThe road of the future: Top-down vision in digital transformation
People who seek to understand the success and notoriety of the top dogs in the digital marketplace, companies like Uber and AirBnB, often place a significant amount of attention on its almost anarchic...
View ArticleUPS holiday rate hikes: The impact on retailer promotional calendars
As the number of online shoppers during the holidays continues its upward trend, it’s only natural for shipping providers to raise rates. But unlike the 4.9% overall increase announced in 2016, UPS...
View ArticleThe (digital) future is now-is your supply chain ready?
Ninety percent of CEOs believe the digital economy will have a major impact on their industry, but only 25% have a digitalization plan in place, according to SAP research. Most global supply chains are...
View ArticleHow digital disruptors are changing the automotive industry
It could be argued that the automotive is currently facing the biggest period of change it has seen since Henry Ford created the production line. All major automotive companies, as well as many...
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