In my experience, brands don’t think much about the cloud—or software, for that matter—in terms of technology, but rather in terms of the business outcomes they can enable. For example, they do think about how to get closer to their customers. And they think about this because data is more available now than ever in history: 3.1 […]
The post The cloud and the value chain: Creating customer intimacy appeared first on The Future of Customer Engagement and Commerce.