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Channel: The Future of Customer Engagement and Experience
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Make sales not war: 3 ways sales and marketing can increase revenue and customer loyalty

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When customers own their engagement with your brand – where, when and how it happens – when engagements are smaller and more personal, and when it takes more to keep hold of a customer’s attention, the lines between sales and marketing begin to blur. Sales would love marketing to deliver qualified leads, and marketing campaigns […]

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