Both brick-and-mortar and brick-and-click retail are experiencing a profound transformation. The ways consumers shop are shifting. Stores are closing. The driving force behind this change is mobile technology’s evolution, coupled with the continued rise of online sales and the re-casting of expectations around what it means to shop in a physical store. The time to […]
The post Brick-and-mortar closings: mobile marketing’s opportunity to fuel retail’s future appeared first on The Future of Customer Engagement and Commerce.